How to Hire a Cartoonist to Make Your Blog Less Boring

January 19, 2018

10 minute read

I had just completed a passionate blog post.

Too passionate, maybe, as I had written over 8,000 words. That’s 1000x longer than the average Buzzfeed article. Worse, it was a giant wall of text with nary a visual element to break it up aside from some screenshots and a few tables. Ooh, exciting tables!

An Illustrated Book of Bad Arguments book cover
An Illustrated Book of Bad Arguments by Ali Almossawi

I had recently read An Illustrated Book of Bad Arguments. It explained the various classes of logical fallacies in a beautiful children’s book style. I was impressed at how well it used illustrations to make dry academic ideas fun and easy to consume.

Maybe cartoons could have the same effect on my massive tome of a blog article.

I couldn’t draw cartoons myself, as I’m a terrible artist, so I set out to find someone who could help me.

Choosing cartoonists to shortlist

Having never hired a cartoonist before or even worked with one, I didn’t know where to begin. I frequently outsource work through Upwork, a freelancing platform, so I decided to start there.

But how was I supposed to choose an artist when I had no idea what I even wanted? I created a job listing explaining that I’d hire multiple cartoonists to submit one cartoon each as a trial job for 8-10 more.

Screenshot of job posting on Upwork
Job posting on Upwork

Within two days, I received 13 submissions.

Some of the applicants’ portfolios were clearly bad, like doodles you’d see in the margins of a high schooler’s Calculus textbook. Others were good but had the style of a graphic novel or political cartoon, which wasn’t what I wanted.

Four of the portfolios had the lighthearted, playful style reminiscent of An Illustrated Book of Bad Arguments, so I selected those artists for my shortlist:

Choosing the final cartoonist

I commissioned each shortlisted artist to draw a cartoon based on the same description:

I would like an illustration of two animals. One of the characters is straining to move a couch, carrying it on their back. The other is watching the first character and not helping, but the character says, “We should really move this couch.”

For additional context, I linked to the section of my blog post where the cartoon would appear.

Sofia’s submission

Sample submission from Sofia
Cartoon submission from Sofia

Sofia was the first artist to submit her sample. I liked it. The animals were just human enough to be funny, while still being cute and whimsical. She nailed the expressions. The cat looked kind of snobby, which was fitting because it represented me.

Manel’s submission

Sample submission from Manel
Cartoon submission from Manel Sto Nino

Manel’s submission was impressive in how closely it matched the style of An Illustrated Book of Bad Arguments. Her first sketch was even more on the nose, but I asked her to tone it down a bit so that it didn’t look like we were blatantly ripping off the book.

Appeal to Ignorance image
“Appeal to Ignorance,” from An Illustrated Book of Bad Arguments

Christine’s submission

Sample submission from Christine
Cartoon submission from Christine Elefsiniotis

Christine’s was the most elaborate. We learn a great deal about the two characters and their relationship just from the little details of how they’re dressed, their expressions, and the items around them. It felt like a New Yorker cartoon.

Winner: Loraine’s submission

Sample submission from Loraine
Cartoon submission from Loraine Yow

Loraine’s submission was the clear winner as soon as I saw it. It was everything I didn’t realize I had been looking for the whole time.

I had led the artists astray by referencing An Illustrated Book of Bad Arguments. In that book, the cartoons are the star of the show. In my blog post, I wanted the cartoons to support the text, not the other way around.

Loraine’s cartoon was by far the simplest, but it was also the most efficient. Like elegant code, it communicated the essential idea and eliminated everything else.

I offered Loraine the job, and she promptly accepted.

Describing cartoons is hard

Everyone’s heard the expression, “The value of a picture, when converted to units of words, is equal to one thousand of them.” It turns out, that’s true.

After I hired Loraine to do the full set of cartoons, I tried to explain the next cartoon to her in prose. It felt awkward and inefficient.

I realized I had a misguided notion about separation of duties. Loraine’s job was drawing; my job was writing. But I was obeying this imaginary rule too strictly. I sent her a basic sketch to convey my idea, and it immediately made the process much easier.

The process, end-to-end

My favorite of Loraine’s cartoons for the article was this one about giving compliments:

Final version of MMA cartoon

That excellent illustration began with my horrendous stick figure drawing:

My initial stick figure cartoon

I accompanied the sketch with this text description to Loraine:

The dog has just finished fighting a shoe in a UFC match. I’m not sure how familiar you are with UFC, but the fights happen in an octagonal ring (example, example).

A human referee is holding the dog’s paw up in victory. UFC referees wear black pants, black polo shirts, and gloves (example, example).

So the dog has won, but he has a black eye and some welts as if the shoe hit him back. The shoe is lying on its side on the ground, torn up.

The cat is in the audience, cheering, “Beautiful grappling! You soundly defeated that shoe.” The audience is full but it’s just a faceless crowd aside from the cat

And Loraine sent me this initial draft:

Sketch of MMA cartoon

Right off the bat, it was pretty close to what I wanted. I asked her to proceed with that sketch, and she sent me a more detailed version. We went a few rounds on minor fixes, but you can see the changes get smaller and smaller as we converge on the final design.

MMA cartoon v1 MMA cartoon v2 Final version of MMA cartoon
Evolution of "Offer sincere praise" cartoon from "How to do Code Reviews Like a Human"

Results

My articles are generally not very popular on Twitter, but this one received hundreds of likes and retweets. @java shared it with their 371,000 followers, using one of the cartoons as the photo.

Java tweeting my article

On reddit, one of the top comments specifically cited the cartoons.

Reddit comment about cartoons

Cost

You’re probably wondering how much this all cost.

Expense Cost
Four samples @ $30 $120
Block of 10 cartoons from Loraine $280
Four additional cartoons from Loraine $125
Total $525

I know! It’s a lot. Especially for a blog like mine that doesn’t really make money.

But I had to break up the text somehow. It was either this, pay for stock photos, or spend hours trawling through free stock photos that kind of fit.

I did briefly attempt to use stock photos, but it felt a bit like this:

Person searching
Photo by Pawel Janiak on Unsplash

See? It’s something to look at, but it’s not quite right.

Tips for hiring cartoonists

There were many instances throughout this process where I didn’t know what the standard procedure was. How many revisions could I ask for? Do I need to give attribution? What’s the right way to describe cartoons?

After I published the blog post, I reached out to the four cartoonists I worked with to ask if they’d let me interview them for this article. They all seemed intrigued by the unusual request and agreed to speak with me.

Below, I’ve compiled tips for hiring and working with cartoonists based on those interviews and my experiences as a client.

Background: Nobody wants to work for a bad client

Every cartoonist I interviewed emphasized how unpleasant it is to work with clients who make unreasonable demands and threaten poor ratings. Therefore, cartoonists screen their clients carefully during the interview process to avoid putting themselves at the mercy of a bad client.

The cartoonists all described similar qualities they look for in a client when deciding whether to accept work.

A good client:

  • Has a clear vision of what they want and can articulate it clearly
    • Alternatively, recognizes the project as open-ended, and grants creative freedom to their cartoonist
  • Respects the freelancer’s craft
    • Understands that the work takes time and skill
  • Provides constructive feedback
    • Doesn’t simply bash the artist’s work

1. Start with a small job

It’s difficult to choose a cartoonist based solely on their portfolios and a brief interview. Instead of investing hours into rigorous screening, hire the cartoonist for a small job to get a sense of how you’ll work together.

2. Don’t ask for free work

Resist the temptation to ask freelancers to draw you a free, custom sample cartoon as part of the interview process. Like any profession, the people who are good don’t simply give away their work.

3. Choose the right contract type for the job

  • Hire on a fixed-cost basis if you have a clear vision of what you want.
  • Hire on an hourly basis if you don’t quite know what you want and you’d like the artist to help you explore different ideas.

4. Write a clear, thorough job description

If your listing is basically, “Looking for cartoonist who draws good,” it sends the message that you view artists as interchangeable cogs that crank out work on demand. This will attract only low-quality cartoonists, desperate for any work.

Even if you don’t know the style that you want, you can specify the technical details of the artwork, such as:

  • Purpose
    • Will it appear in a blog article? Is it your new website logo?
  • Image dimensions (in pixels)
  • Color or black and white
  • Usage rights
    • Do you need the full copyright or just the right to use it once?
    • If you’re using a freelancer site, check the standard contract terms, as they may automatically give the client full intellectual property rights (Upwork does).
  • Image format
    • Do you just want the finished images (jpeg/png) or the raw files as well?

5. Write personalized interview invitations

Platforms like Upwork allow you to search for available freelancers and invite them to apply for your job. Take advantage of this to increase the quality of your applicant pool.

Browse the portfolios of available artists. If you like a particular freelancer, take a few minutes to write them a note explaining what you like about their work and why you think they might be a good match for your job.

6. Consider total cost

Each artist’s application specifies their compensation rate. Look beyond that number, and consider the total cost of the work, which is based on four variables:

  1. Freelancer’s bid rate
  2. Number of hours the freelancer will require to complete the work (if contract is hourly)
  3. Number of hours you will spend managing the freelancer
  4. The rate at which you value your time

A low-quality applicant may tempt you with a cheap bid. Before you’re taken in by the cheap rate, estimate how many additional hours you’ll spend managing them and how much longer it will take them to produce work that meets your standards.

Pay attention to red flags in the early stages of hiring:

  • Improper or incomplete answers to your screening questions
  • Vague questions they ask you that you can’t answer without clarification

7. Sketch your ideas first

Just draw stick figures on a piece of paper and take a picture of it. You’re trying to capture the broad ideas, not the specifics.

8. Provide reference images

Imagine you want a cartoon that features a car. Well, there are many types of cars. Is it a sports car? An SUV? A sedan?

Use Google Image Search to find examples of what you have in mind, and share the links with your cartoonist.

9. Maintain reasonable expectations for revisions

On an hourly contract, revision limits matter less because you’re paying for the time.

For a fixed-cost contract, stay within a reasonable number of revisions. The cartoonists I interviewed varied in how many edits they considered fair, but the upper limit was between three and six.

10. Give attribution

While none of the artists I spoke with said they strictly require it, they all agreed that it’s standard practice to credit the artist when you hire them for a blog post.


Thanks to all the artists who spoke with me for this article and to Nicole Michaelis for volunteering her time to edit this piece.

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